swot分析是什么意思（swot分析法四个步骤）

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SWOT是一种分析方法，用来确定企业本身的竞争优势，竞争劣势，机会和威胁，从而将公司的战略与公司内部资源、外部环境有机结合。因此，清楚的确定公司的资源优势和缺陷，了解公司所面临的机会和挑战，对于制定公司未来的发展战略有着至关重要的意义。

SWOT, a method of analyzing, is applied to seeking the strengths and weaknesses, opportunities and threats, encountered by the enterprise in the competition, and thus organically combining the company's strategy and internal resources with the external environment. Therefore, aiming to formulate the company’s future development strategy, it is important to identify the strengths and weaknesses, opportunities and threats, encountered by the enterprise.

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